Activity
1
Vocabulary
1.1.1
Develop the activities proposed in Tell me More for this section. Go to http://www.tellmemorecampus.com/
1.1.2 Open your Market Leader book on page 67
and develop exercises A to C on describing people.
C.
Look again at the adjetives in exercise A. Wich do you think are the three most important for a) a boss b) a colleague in a team Discuss your answers with a partner.
a) I think a motivating, reliable and hard working boss is important, because the boss should be who lead the team, should be sure of what makes.
b) I think a sociable, punctual and creative colleague in a team is more important, because for working in the team, the members should be in harmony, should be we can understood and have clear rules.
C.
Look again at the adjetives in exercise A. Wich do you think are the three most important for a) a boss b) a colleague in a team Discuss your answers with a partner.
a) I think a motivating, reliable and hard working boss is important, because the boss should be who lead the team, should be sure of what makes.
b) I think a sociable, punctual and creative colleague in a team is more important, because for working in the team, the members should be in harmony, should be we can understood and have clear rules.
1.1.3 Now open your Market Leader book on page
75 and develop exercises A to E on advertising and markets.
D.
Think of products which match the types of market in Exercise C.
Motorola smartphones sell to a mass market.
Audi Cars are high quality and expensive goods.
The Colombian coffe is outside the producer's country
Segment of young people is a small but often profitable market.
D.
Think of products which match the types of market in Exercise C.
Motorola smartphones sell to a mass market.
Audi Cars are high quality and expensive goods.
The Colombian coffe is outside the producer's country
Segment of young people is a small but often profitable market.
1.1.4 On page 83 of your Market Leader book,
develop exercises A to C on describing companies.
A.
Choose pairs of sentences which describe similar things and write them in the correct colum of this chart.
A.
Choose pairs of sentences which describe similar things and write them in the correct colum of this chart.
| Dalotek a large car parts company | Green Shoots A smal garden products company |
| John Smith started Dalotek in 1960 | Gerge and Jamex Hawkins began Green Shoots in the 1920 |
| It has a workforce of 2,500 | It employs about 35 people |
| Dalotek exports to over 12 countries | Green Shoots sellls some of its products abroad |
| It manufactures car parts | Ir markes garden products |
| It launches 12 new products a year | It introduces one or two new components each year |
| Dalotek provides components for the car industry | Green Shoots supplies the gardening industry |
B.
Underline the verbs of verb phrases which mean the same thing in each pair of sentences in the cart in Exercise A.
D.
Now write a similar profile for your company or a company you know well.
Bancolombia began in 1945, it's the largest bank in Colombia and one the largest in Latin America. Is a full service financial institution that provides a range of financial products and services for individual and corporate costumers. It has a workforce of 25,672. Bancolombia sells a range products and services including saving and investment.
1.1.5 Go over learning object 1 and test what you have learnt on vocabulary.
Underline the verbs of verb phrases which mean the same thing in each pair of sentences in the cart in Exercise A.
| Dalotek a large car parts company | Green Shoots A smal garden products company |
| John Smith started Dalotek in 1960 | Gerge and Jamex Hawkins began Green Shoots in the 1920 |
| It has a workforce of 2,500 | It employs about 35 people |
| Dalotek exports to over 12 countries | Green Shoots sellls some of its products abroad |
| It manufactures car parts | Ir markes garden products |
| It launches 12 new products a year | It introduces one or two new components each year |
| Dalotek provides components for the car industry | Green Shoots supplies the gardening industry |
Now write a similar profile for your company or a company you know well.
Bancolombia began in 1945, it's the largest bank in Colombia and one the largest in Latin America. Is a full service financial institution that provides a range of financial products and services for individual and corporate costumers. It has a workforce of 25,672. Bancolombia sells a range products and services including saving and investment.
1.1.5 Go over learning object 1 and test what you have learnt on vocabulary.
1.2 Grammar
1.2.1 Develop the activities proposed in Tell
me More for this section. Go to http://www.tellmemorecampus.com/
1.2.2 Open your Market Leader book on page 68:
Develop exercises A to E of Language Focus 1.
E.
Read the extract below. Then write questions using each of the words from the box.
What did Daniela study?
How long and where Daniela work?
Why did Daniela left to Renaul?
When did Daniela the MBA in Harvard?
E.
Read the extract below. Then write questions using each of the words from the box.
What did Daniela study?
How long and where Daniela work?
Why did Daniela left to Renaul?
When did Daniela the MBA in Harvard?
1.2.3 Open your Market Leader book on page 70:
Develop exercises A to G of Language Focus
D.
Answer the questions in the quiz above and use your answers to complete tje article on page 70.
D.
Answer the questions in the quiz above and use your answers to complete tje article on page 70.
1.2.4 Now go over exercises A to F on pages 77
and 78 of your Market Leader book about comparatives and superlatives.
1.2.5 Develop exercises A to D on page 79 of
your Market Leader book about much/a lot, a little/a bit.
C.
Compare Toptek's advertising spend in 2010 and 2011. Talk about these points.
1. Internet advertising
In 2011, internet has 40 per cent much spent that the 2010
2. Print advertising
In 2011 print advertising was a 5 per cent little spent that the 2010.
3. Radio advertising
In 2011 Radio advertising was a 2 per cent little spent that the 2010.
C.
Compare Toptek's advertising spend in 2010 and 2011. Talk about these points.
1. Internet advertising
In 2011, internet has 40 per cent much spent that the 2010
2. Print advertising
In 2011 print advertising was a 5 per cent little spent that the 2010.
3. Radio advertising
In 2011 Radio advertising was a 2 per cent little spent that the 2010.
1.2.6 Complete exercises A and B on pages 84
and 85 and A to C on pages 86 and 87 of your Market Leader book 1.2.5 Develop
exercises A to C on page 48 of your Market Leader book about countable and
uncountable nouns.
85. A.
1. How popular is wind energy in your country?
In my country isn't wind energy popular.
2. Which of thesse points are advantages and disadvantages for wind energy? Add others points you can think of.
The wind energy have the advantage are a ecologic system, it's an alternative at the exhaustive resources.
86. A.
85. A.
1. How popular is wind energy in your country?
In my country isn't wind energy popular.
2. Which of thesse points are advantages and disadvantages for wind energy? Add others points you can think of.
The wind energy have the advantage are a ecologic system, it's an alternative at the exhaustive resources.
86. A.
| Present simple | Present continous |
| this time | currently |
| now | usually |
| today | normally |
1.2.6 Complete exercises A to D on page 55 and
A to B on page 57 of your Market Leader book.
Recommendation: do not forget to organize a
virtual meeting with one of your classmates when necessary.
Means of sending assignment:
Virtual portfolio: all the exercises properly
corrected.
Activity 2
2.1 Reading2.1.1Develop exercises A to E on page 69 of your Market Leader book.
A.
1. What famous businesswomen do you know?
I know to Indra Nooyi, she is business executive and the current Chaiperson and Chief Executive Officer of Pepsico.
2.What qualities do you need to be a succesful business executive?
I need to hard working, I need to have a vision and the clear goals, I prepare my self.
E.Imagine you are going to interview Andrea Jung. Wirte five questions that you would like to as her.
1. Do you more hard work because you is a women?
2. What are the qualities do you need to be a successful business woman?
3. What do you think this moment being more difficult from your career?
4. Do you have time for your family?
5. How do you give out the time between your family and work?
2.1.2 Read article Volkswagen’s Black Beetle ad on page 76 of your Market
Leader book and develop exercises A to D.ç
2.2 Listening
2.2.1 Go over learning object 2 to get familiar with 7 tips to improve listening skills.
Now put them into practice!
2.2.2 Open your Market Leader book on page 67 and develop exercises A to C on
listening.
B.
1. Why did team members hide information from one bad manager?
Because the bad manager criticised members of her team in front others.
2. Why were the tam members not prepapred take any risk?
Because they knew thaht if something went wrong, then she would not support them.
D.
1. What kind of people do you like working with?
I like to work with people have a lot of new ideas, peoples are good at making things work, with peoples like to do what they promise to do.
2. What kind of people do you not like working with?
I don't like to work with people who make no effort, they don't have aims.
2.2.3 Go to page 78 of your Market Leader book and develop exercises A to F on
listening (all exercises must be developed individually).
A.
1. What's your favorite advert on TV at the moment? Why do you like it?
My advert on TV favorite is Coca Cola I'm happy
2. Can you give an example of a bad advert?
The politics advert are very bad, don't have creative.
3. Do you think there is too much advertising?
Yes, I think there is too much advertising , everywhere there is advertising, the public is saturated.
B.
Which od the question in Exercise A does she answer?
She answer the question 1.
C.
Listen again and answer these question
1. What is the product in the advert she does not like?
The product is potato crisps.
2. What is the advert about?
The advert about is a man choosing whether he loves the potato crisps more than his partner or not,
3. Why does she not like the advert? (Give two reasons?
Because is unrealistic and it also goes on for a long time.
E.
Think of four ways to complete this sentence.
Adverts should not to be for long time
Adverts should not to have sex pictures.
Adverts should not to be bured
Adverts should not to be explicit
F.
Listen to the final part of the interview and complete the sentence in Exercise E for Liz. What example does she give?
Adverts should not use claims or promises that don't seem to be delivered at home.
The example that she gave is of cleaning producte which claims to remove stains, but it doesn't.
2.2.4 Develop exercises A to C on page 84 of your Market Leader book.
2.2.5 Check your answers by reading the audio scripts on pages 163, 164 and
165.
Means of sending assignment
Word file: reading exercise, and answers of exercise 7 of the listening part.
Virtual portfolio: all the exercises properly corrected.
Activity 3
3.1 Speaking and Writing
3.1.1Enter Forum 2 and follow the instructions
to participate.
3.1.2 Meet a classmate online and go over case
study 7 on page 73 of your Market Leader book. Then develop task 1.
1. Discuss the problems and decide what each person should do to solve them.
I think that Susana should to speak with her colleague, tells her the things that she feels and ther're incorrects, she should asks because your colleague has this attitudes and how they can resolved.
I think that the thomas problem can resolves it speaking with your boss and tells his disadvantage because it's injust and this colleague isn't productive for the company.
2. Share information about your decisions. try to agree on the right decision in each case.
1. Discuss the problems and decide what each person should do to solve them.
I think that Susana should to speak with her colleague, tells her the things that she feels and ther're incorrects, she should asks because your colleague has this attitudes and how they can resolved.
I think that the thomas problem can resolves it speaking with your boss and tells his disadvantage because it's injust and this colleague isn't productive for the company.
2. Share information about your decisions. try to agree on the right decision in each case.
3.1.3 Develop exercise E on page 76 of your
Market Leader book. Write your conclusions.
E.
Each choose a TV advertsement you like.
1. complete thense sentences about the advertisement.
It's an advertisement for backpacks.
It shows in the Colombian TV.
The music is electronics music
I like the advertisement because shows the qualities of product of original ways.
2. Tell another student about your advertisement
I tell of advertise from Totto, of your backpacks, is simple but this generate remembrace of product and your qualities, the music is dinamic, modern, it's complete the pictures showed.
3.1.4 Open your Market Leader book on page 89 and read case study 9. Record discussion of tasks 1 to 4. Use www.vocaroo.com to record the discussion, and then paste the link on the Word file to be delivered indicating the names of team members. Important: although the instruction in the book says the exercise must be developed in group of three students, please do it in pairs (so that Student A, B or C can be omitted).
E.
Each choose a TV advertsement you like.
1. complete thense sentences about the advertisement.
It's an advertisement for backpacks.
It shows in the Colombian TV.
The music is electronics music
I like the advertisement because shows the qualities of product of original ways.
2. Tell another student about your advertisement
I tell of advertise from Totto, of your backpacks, is simple but this generate remembrace of product and your qualities, the music is dinamic, modern, it's complete the pictures showed.
3.1.4 Open your Market Leader book on page 89 and read case study 9. Record discussion of tasks 1 to 4. Use www.vocaroo.com to record the discussion, and then paste the link on the Word file to be delivered indicating the names of team members. Important: although the instruction in the book says the exercise must be developed in group of three students, please do it in pairs (so that Student A, B or C can be omitted).
3.1.5 Go
over Learning Object 3 and get familiar with punctuation marks (part 2). Do not
forget to develop the exercises at the end of the explanation.
Means of
sending assignment
Word file: link comprising the recording, and
the company profile.
Virtual portfolio: all the exercises properly
corrected.
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